On the street, in the office, at the match, in the car or in the bedroom, we can take you there – where your people are.
If you want a coordinated communications strategy that forms real and lasting relationships but you don’t know where to begin – start here
…and get a clearer view of your world
Our world has changed forever. It has gone
from an fixed-point analogue world to a ubiquitous digital world. Our phones make us prisoners; and they set us free. We live in each other’s spaces, sharing our thoughts and our
It’s more than just a change of medium. It is the way we form, conduct and maintain relationships with people, organisations, brands and markets.
So in your world where relationships, both personal and digital, are all important it’s your personality and your values that will make those relationships meaningful and productive.
Let us help you to make your values and personality shine through wherever you are, wherever you go and whatever you do!At Verdict we help you build valuable and enduring relationships with your world.
The strategy is how we will achieve your goals.
The creative solution connects in the language and style of the medium.The technical solutions create the media – the right mix of written, visual and digital
No, not Mr Kim – the actual .com of course!
Recently, a brand of skin care products has been advertising on TV with a very minimalist approach. Their ads include an end screen that simply has the brand name. No phone number. No quirky tag line or call to action. Not even – yes, really – not even a website address.
So what did we do? We did the expected, of course, and Googled the name and found what we wanted to know about the product online. Easy.
Does this forebode the end of the .com from the communications mix? Many (but not enough!) companies have been dropping the www. from their URL on advertising. They’ve thankfully worked out that we can work that much out for ourselves.
Changes to TLDs (that’s Top Level Domains) are coming which give us the options to use things like .hotel, .camera, .computer etc. But our view is that people will find these confusing and hard to remember. This in turn will increase the value of a .com address.
Yes, it might be exciting to have this range of choices that may match your type of business, but they also open your brand up to confusion. Can people really be bothered to second guess which word you chose?
We suspect not. Basic communications and advertising rules apply. Keep it simple dotcom.
The Undeleted Ghost
Between clouds, backups, synching and restores, we each create a lot of crumbs of data that refuse to “go the way of all things.”
These contextless “digital hauntings,” lurking around the forgotten folders and subsystems of our digital devices, are often as indecipherable as the odds and ends in the kitchen junk drawer of a stranger.
You would think these little recordings of our own making would seem at least passingly familiar to our own eyes, but that is not the case.
We are no wiser to the meaning of some single, misspelled word stored in the Notes app on our iPhone than anyone else on the planet.
Perhaps it’s that very mystery that ties these fragments to us.
There’s a feeling that this string of numbers or old fragmented phrase MUST have had an important meaning for us to note it down.
We let them linger where they lay and await some great revelation that will eventually unlock their purpose.
Contacts accumulate, notes stay unedited, email archives bloat, and sent folders are filled with a million languishing responses.
If we don’t dispel these things with a conscious action, or if we never break away from their mostly unseen stockpiles with new accounts, they follow us all like little silent ghosts from one device to the next, always just out of sight in some ever restored folder or online cache.
Perhaps we are more aware of this than we let on, but we draw some sort of comfort from it.
The same way there is some feeling of a recorded personal narrative in the scuffs and dents a house takes on as we live in it, perhaps we feel the digital detritus is a sign of proof that we did, indeed, pass this way.
But when we look at the jottings and keepings made by our own hand and discern no meaning, it is fair to assume that the best chance we had for gleaning some greater revelation may have passed.
Ultimately everyone has options for these spectres and the one we pick may be more telling of our nature than the files themselves could ever be.
Do we leave them to their secret hibernation?
Do we keep them and visit them from time to time for a little comfort and confusion.
Or do we simply let them go and let space and storage return to fill in their wake.